“How Does Email Marketing Compare to Direct Mail” |
| How Does Email Marketing Compare to Direct Mail Posted: 17 Feb 2011 10:42 AM PST Email marketing and direct mail share many commonalities. Both provide a way to target specific audiences for one-to-one communications, build relationships and drive sales. But while they take similar approaches, email and direct mail differ significantly beyond delivery method. If you have ever wanted to know how email marketing and direct mail stack up against one another, here are a few ... |
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