Thursday, April 8, 2010

“Relationships 101 , by John C. Maxwell - Book Review - Associated Content” plus 3 more

“Relationships 101 , by John C. Maxwell - Book Review - Associated Content” plus 3 more



Relationships 101 , by John C. Maxwell - Book Review - Associated Content

Posted: 02 Apr 2010 04:45 AM PDT

Relationships can either make or break a leader. John Maxwell understands this reality and tries to help leaders not on survive in their relationships but thrive in those essential relationships. Relationships are the fabric of teamwork and help allow the team to function with greater effectiveness. A team without relationships is a team that will quickly fall apart.

Dr. John Maxwell is compiling a new series of short books with the purpose of providing a quick reference on various aspects of leaders. The Leading 101 series allows leaders to gain a basic understanding of a specific leadership topic in a short amount of time.

Dr. Maxwell forms his teaching on leadership and relationships with three sections through the book. These sections are: the nature of relationships, the building blocks of relationships and the growth of relationships. These three factors can assist leaders develop stronger relationships and build better teams.

1. The nature of relationships
Relationships must be solid to be effective. One of the key areas that most leaders fail to develop is strong or solid relationships. There are several facets of solid relationships: Respect, share experience, trust, reciprocity, and mutual enjoyment.

These facets help leaders to build solid relationships among their team members and with the various members of their team. The reality is that it takes all of these factors working together to build healthy team relationships. When one facet is missing both the leaders and the team suffer.

2. The Building Blocks of relationships
One of the major reasons that people fail to build relationships is that they do not understand other people. According to Dr. Maxwell, this fundamental lack of understanding stems from a variety of causes. People fail to understand others because of fear, self centeredness, failure to appreciate differences and the failure to acknowledge similarities.

Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

Customer Training Improves Procurement - FCW.com

Posted: 02 Apr 2010 10:03 PM PDT

By Jeff Erlichman

SEWP outreach is based on the strongly held belief that onsite training and one-on-one meetings with customers build relationships.

Key enhancements to the contract are the results of give-and-take training session discussions.

Keep them calling. That's a big part of the SEWP training goal. "Part of the goal is not that they will call us less, but they will call us more," Joanne Woytek, SEWP PM explained.

"That way they feel like they really know us. They feel comfortable calling us. It really builds that relationship and we get really good interaction through that process."

The SEWP outreach model is different from everybody else's. The model is based on the strongly held belief that going out and meeting one-on-one with customers and training them on site is beneficial to them. It helps build relationships with the SEWP program people. As a result, they gain a good understanding of how to use the contracts correctly which is beneficial from a compliance point of view. "We are in front of them talking with them, interacting with them. This way they are going to get a lot more out of it and we are less likely to have any issues down the road. It's well worth it from that regard," said Woytek. "We really have concentrated in the past few years on outreach and training on site as being our main way of getting to people."

Catalyst for Change

At the same time this interaction benefits the program because many of the changes in how the contract is administered happen as a result of these discussions. Woytek explained that "in fact the key enhancements came about from those training sessions when somebody said, 'why don't you have this feature?' Nobody's ever asked for it. 'Do you want it? OK, that sounds good, let's go ahead and do that'."

SEWP outreach is aimed at both the procurement and technical communities. "We usually train COs and more often the procurement resource people who support the COs," said Woytek. "If there is a good relationship between the procurement and the technical folks, we will get some technical folks in there. So I'm always happy when I see the technical folks in there because the process becomes a whole lot easier if you know up front what your options are."

Practical SEWP

SEWP serves customers in the North America, Europe and Asia. Products bought using SEWP find their way to Iraq and Afghanistan. Logistics and cost-consciousness make it hard for the SEWP team to go everywhere to do training.

That is where the SEWP training video plays a big role. It makes it possible for people at DOD to use SEWP, because DOD requires that everybody be trained to use this. In the 15 minute training video, customers get a basic understanding of the contracts.

"Then we have their name and then when we are in the area we can call and say we are coming to your area," said Woytek. "We don't just do these trainings on sites. There's Germany or Fort Bragg or upstate New York, we don't just say let's go fly off there. It's a process of deciding who else is around there; who else needs to get trained, so it's cost effective to do."

The training video has brought a lot of value. It's instructed more than 3,600 so far. It's also available on DVD. To get yours, contact SEWP.

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Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

SEO 101 - Part 16: Everything You Need to Know About ... - Search Engine Guide

Posted: 31 Mar 2010 04:58 PM PDT

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Building Links

Link building is Relationship Building

There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That's not to say quick fix solutions aren't sometimes needed or warranted, but they rarely make a good long-term investment.

A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.

The concept of building links is best when it's focused on building relationships. You've heard it said, "give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime." In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.

There are a lot of ways to build relationships online that will translate into links. Social media sites like Twitter, Facebook, LinkedIn and others allow you to connect with people who have many of the same interests as you do.

Seek these people out and engage with them in conversation on the topic that you know and they love. Don't try to sell them. Don't ask for anything, just talk to them. It won't be long before business comes up. And if it doesn't, they'll likely research you and find out what it is you do. By not asking for anything, or even guiding the conversation in that direction, you find yourself with a convert and possibly even an evangelist.

The great thing about these forums is that you can build relationships with multiple people at once. But you have to take the time to also engage with people on an individual level as well.

The more relationships you build, the more people you will ultimately reach. The more people you reach the greater your ability to connect with them on a professional level. A friend is far more apt to drop a link for you than someone you just met. A friend--yes, even an online friend--is more likely to help promote you than someone you sent an email to out of the blue.

Leveraging these social media platforms wisely can bring you a lot of connections that you wouldn't be able to get with other forms of marketing.

Where to Find Links

Where to Find Links

Social media spaces are not the only place to go to build linking relationships. A little leg work may be in order. There are a few places you can perform research that give you a goldmine of information and sites to connect with that could become good link partners.

Directories

Web directories such as Yahoo, Best of the Web, Business.com and others are a great place to start. Directories provide lists of websites in similar and related categories to what you offer. Look through these categories to find websites that might benefit to providing a link to your site.

Typically, you'll want to avoid the sites in the same category as your own as they'll likely be competitors. Instead, find those that compliment your offerings and who's audiences will be benefited by such a link.

Blogs

It's relatively easy to find blogs that write content on your subject. These blogs offer a great way to build relationships and get some links. Start by commenting on blog posts, adding your own insight and commentary. Don't drop links in your comments. Return and comment frequently, getting to know the poster and the other commenters.

As you continue to provide good feedback those reading the comments will begin to recognize your name and follow the link in your name back to your website. This might follow with a "natural" link to you.

You can also seek out guest-posting opportunities, once you have established yourself as being knowledgeable on the topic. These blog posts generally come with a bio that you can use to link back to your site or blog.

Log Files

Looking through your server logs can give you a wealth of information on the people who come and visit you. One of things you can look for is what websites people used to find you. Use this to find the websites that drive the most traffic and pursue similar websites for linking opportunities.

Search Engines

And finally, the most obvious way to find links, search engines. Use the engines to perform keyword searches using words that indicate willingness to link out. Words like directory, submit link, add link, and others help you quickly find sites looking to add your site to their list of important resources.

You can also uses search engines simply to find sites in related industries, much like you found sites in the directories. These results will provide additional sites not previously found that may make good opportunities to build relationships.

Links are one of the most crucial aspects to successful SEO but there isn't one-way to do it right. There are a lot of avenues that can be explored and a lot of linking opportunities waiting to be discovered.

Putting it all together

SEO isn't especially difficult to do, but it does take time and enough knowledge to help you get started down the path to learn as you go. Many small businesses will try to save money by doing SEO on their own and they can be successful to a point, so long as they have the time needed to not only gain the knowledge but to implement it as well.

This series covered only the most basic aspects of SEO but should be enough to give you a good shove in the right direction.

Missed a part of this series?
Part 1: Everything You Need To Know About SEO
Part 2: Everything You Need To Know About Title Tags
Part 3: Everything You Need To Know About Meta Description and Keyword Tags
Part 4: Everything You Need To Know About Heading Tags and Alt Attributes
Part 5: Everything You Need To Know About Domain Names
Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links
Part 7: Everything You Need To Know About Site Architecture and Internal Linking
Part 8: Everything You Need To Know About Keywords
Part 9: Everything You Need To Know About Keyword Core Terms
Part 10: Everything You Need To Know About Keyword Qualifiers
Part 11: Everything You Need To Know About SEO Copywriting
Part 12: Everything You Need To Know About Page Content
Part 13: Everything You Need To Know About Links
Part 14: Everything You Need To Know About Link Anatomy
Part 15: Everything You Need To Know About Linking

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Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

Blogging may be therapeutic for teens - Investors Business Daily

Posted: 02 Apr 2010 04:55 PM PDT

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Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

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